You may be wondering what the benefits of live video are. The answer is that there are many! Live video has been shown to increase conversions, improve customer service and boost sales.

In this blog post, we will discuss 7 reasons why you should start using live video for your business today!

A small business owner, an independent contractor, and Fortune 500 CEO. Whatever your current situation, live videos can help you increase your sales.

Here are a few reasons why:

1. Live Videos Can Increase Your Conversions by up to 30%.

This huge number is due to the fact that live videos encourage interactions, which leads people back to your website. If they like what you’re doing with the video, it could lead them into making a purchase or signing up for an email list.

2. Live Videos Increase Awareness.

A live video can take up to 24 hours of exposure. People who are in countries other than the one you’re broadcasting from are able to view your broadcast at any time.

One reason why live videos increase awareness is that they create a sense of urgency and FOMO (fear of missing out) among viewers. Unlike pre-recorded videos or static images, live videos are only available for a limited time, and viewers know that they won't be able to access the content after it's over.

This sense of urgency creates a greater desire to tune in and engage with the content, which in turn increases the overall awareness of the brand or individual behind the broadcast.

Very few businesses find this type of reach problematic!

3. Live Video Is Great for Engagement.

Your viewers are able to ask you questions and engage directly with your company. People want to be there at the moment when you’re broadcasting. They can interact with your business at that time; this is a great benefit for both parties!

This is a great opportunity, it allows the business owner to see what type of audience they have. This can help them better understand their target market for future marketing campaigns.

4. Live-Streaming Is a Highly Effective Way to Cut Down the Cost of Your Marketing Budget and Reduce Unforeseen Costs.

It costs you nothing to go live and live videos are generally supported by social media platforms. The only requirements to go live is a stable internet connection, a decent camera and good microphone for a clear audio.

Unlike traditional marketing methods, which can require significant investment in terms of time, resources, and money, live-streaming allows businesses to reach their target audience with minimal investment.

By leveraging live-streaming technology, businesses can create and share high-quality video content in real-time, with a fraction of the cost associated with traditional marketing.

This means that businesses can achieve the same level of engagement and awareness among their target audience, without having to incur hefty marketing expenses.

5. More People See a Live Video Than a Regular Video, Which Means More Views for Your Business.

According to Facebook’s own data, live videos receive six times more engagement than non-live content. If people like what they see, they can share it with their followers. There is a chance you could go viral and make an impact with a huge audience.

When people tune into a live video, they are more likely to watch it for an extended period of time, as they do not want to miss anything.

This longer watch time can lead to increased visibility and reach, as the social media algorithms favor videos that have higher engagement and watch time.

6. Another Benefit of Going Live Is That It Allows You to Create a Following.

Going live can help you reach a wider audience. Most social media platforms prioritize live video content, and they are more likely to show your live stream to a larger number of people than they would a pre-recorded video. This can help you reach new followers and expand your audience.

And in the long term marketing purposes, it help build and establish stronger relationships with your viewers. Building relationships with your viewers will ensure that they keep coming back, which will translate into more sales and conversions.

7. Livestream Helps Build Trust With You and Your Brand.

When consumers see that you’re human and not just some company or business, they are more likely to trust you!

More and more people are watching live videos because of the impact it has on them emotionally. The sense of being there is much stronger than with any other platform.

This makes for an experience that can feel real when it’s done correctly, they will feel more comfortable purchasing your product.

If you aren’t using live video then you’re missing out on a great opportunity, so don’t wait any longer and start broadcasting now!

To read more about how to have success with your live videos you’ll wanna read this blog next 👇

https://jeaniescottmedia.com/blog/facebook-live-success/

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